BIO
I’ve been working as a creative for more than 15 years. First as a copywriter, then as a creative director, first in São Paulo, then in New York (from 2006 to 2010), then back in São Paulo. I have worked for big and small agencies, content publishers, TV shows, Youtube channels and independent projects.

During my career I had the chance and the luck to develop highly creative and innovative communication projects that stood out in the fields of digital/social and branded/original content. As Creative Director I managed teams as big as 15 people using experience and passion for creativity to inspire them deliver high profile creative work in terms of concept and execution.

Cannes Lions (including a Grand Prix and Agency of the Year), SXSW Interactive, Facebook Studio Awards, One Show, Clio, MTV VMB are some of the festivals that recognized my work. On the other side of the table I have been an IADAS (International Academy of Digital Arts and Sciences) executive member and Webby Awards jury member for a couple of years now.
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RÉSUMÉ
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EXPERIENCE

Oct2014–Present / WIEDEN+KENNEDY, VICE, MESA, CUBO NY, LIVEAD, REDE GLOBO, PROGRAMA PÂNICO
Independent Creative Director & Creative Writer
Working on recurring projects for companies above.

Oct2014–Present / PROGRAMA PÂNICO
Jan2016–Present / Social Media Director / Consultant
Oct2014–Dec2015 / Creative & Social Media Consultant
Working in creating strategies, building relationships and managing the show's Twitter, Instagram, Facebook and Youtube accounts to drive innovation and raise the bar creatively.

Mar2013–Sept2014 / LIVEINC
Creative Director, Partner
Worked in a new business unit within the LiveAd ecosystem building a social ride-sharing mobile app, while still a creative consultant for LiveAd.

Mar2010–Mar2013 / LIVEAD
Jan2012–Mar2013 / Executive Creative Director
Mar2010–Jan2012 / /////// Creative Director
Worked for clients such as Nike, Doritos, Lenovo, United Nations Foundation,Oi Mobile, C&A, Rede Globo, Multishow, Souza Barros Corretora.

Feb2009–Jan2010 / COMMUNICATIONS INDUSTRY
Independent Creative ACD & Senior Writer
Worked on projects for the following companies: EURO RSCG NY, AKQA NY, Y&R NY (VML Digital), M&C SAATCHI London, KULTUR SP.

Oct2006–Jan2009 / LOWE NEW YORK
Senior Writer
Worked on traditional and integrated campaigns for global and domestic accounts like Rexona, Degree, Beck's Beer, Museum of Sex, Snuggle, Sharp, Aruba Tourism. Created the biggest Lowe project in years, a 5 million dollar global Rexona campaign, which ran in 20 countries.

Jan2005–Sept2006 / DM9DDB
Senior Interactive Writer
Worked at the innovation department leading team for Henkel, Fedex, Honda, Telefonica, J&J. Created work that won several international awards, including a Grand Prix and Interactive Agency of the Year.

Nov2003–Sept2006 / PROGRAMA PÂNICO
Jan2005–Sept2006 / Contributor Writer
Nov2003–Dec2004 / Script Writer
Worked on story lines, plots and skits for the comedy TV show known for pranking celebrities and its surreal and weird skits.

Feb2002–May2003 / PROGRAMA DESCONTROLE
Script Writer
Worked on story lines, plots and skits for the comedy TV show known as the precursor of Programa Pânico.

Jan2001–Jan2002 / DM9DDB
Interactive Writer

Oct1998–May2000 / TATERKA COMUNICACOES
Assistant Writer

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OTHER ACCOMPLISHMENTS

2013-2018 / IADAS - International Academy of Digital Arts n Sciences
Member

2013-2018 / Webby Awards
Judge

2018 / Youtube Business Certification
Creative Stratety

2018 / StudioCanal/Canal+
Feature film concept sold

2012 / Internet Week New York
Speaker

2012 / Digital Marketing Conference Moscow
Speaker

2011 / Amazon Studios
Feature film screenplay optioned

2008 / Miami Ad School New York
Mentor & Teacher

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EDUCATION

2007–2010 / NYU - New York University
Master, Professional Studies, Certificate in Screenwriting

1995–1998 / ESPM - Escola Superior de P. & M.
B.A., Social Communication

1992–1995 / USP - São Paulo University
B.A., Philosophy